Why NUDE?
HOW & WHY TO SHOP ZERO WASTE
Brief History
Welcome to the NUDE revolution
NUDE FOODS was founded in 2017 with the intention of offering South Africans an alternative way of shopping.
Founder, Paul Rubin, reached frustration breaking point with the amount of unnecessary single-use packaging being used by regular grocers…
and so NUDE FOODS was born!
An old-school grocer with a modern twist!
In 2017 we opened our first store in the bustling East City, bringing plastic-free grocery shopping to Cape Town for the very first time. The response was overwhelming and in 2018 we opened our second store in the leafy suburb of Newlands.
State Of Our Planet
Big Picture
While we prefer to focus on the POSITIVE, it’s important to acknowledge where we’re at so we can identify the potential for CHANGE.
Our planet is on the precipice, with soaring temperatures; more than 5.2 trillion pieces of plastic choking our oceans, polluting our food and ruining undersea ecosystems; and landfills overflowing, poisoning our soils and affecting our health.
Working Together
It’s imperative that we work together to create change, regenerate and rebuild … and plastic is a major part of the problem we need to solve.
The human population collectively creates over 300 million tonnes of plastic every year – that’s equivalent to the weight of the entire human race combined.
While big industry players are a significant contributor to this figure, ordinary day-to-day consumers also have a MASSIVE role to play.
Zero-waste shopping can help
By choosing to shop zero-waste, you’re voting for the world you want to see – as well as reducing your own impact.
Beyond our personal use and misuse of plastic, every purchase also serves as a warning to the companies that still choose to use plastic in their production – as well as a celebration of those using alternative solutions.
Zero-waste shopping eliminates all packaging from the equation, creating a closed-loop ecosystem where nothing goes to waste.
This goes BEYOND ‘sustainable’ packaging solutions – creating a truly waste-free, regenerative system.
How it works…

TARE
weigh your empty containers with lids on

MARK
write the tare weight underneath the container with a marker provided

FILL
choose from our amazing selection of products

PAY
bring your goodies to checkout and we’ll ring you up
Not only is this process incredibly fun and engaging, it connects you to your food and also allows you to shop for as much or as little as you need, no minimum quantities. Good for your wallet and Mother Nature.
